Alrighty is a cool coffee startup from Munich that operates according to the “Caretrade” philosophy. A young brand that’s fun and brings sustainability without a wagging finger into our cozy living room in our sister hotel happYellow:

This is ALRIGHTY. And they love really good coffee.
After over 30 years in the coffee trade, they’ve set out to make the coffee world a little better. Day by day. Cup by cup.

In doing so, they follow their own developed CARETRADE philosophy. From decades of experience in the coffee trade, they know that certificates and seals don’t solve everything. And that problems need to be tackled at the root – from sourcing beans in the country of origin to packaging on the shelf. That’s why they fully focus on the potential of the UNDERDOGS of the coffee world: Every ALRIGHTY bean comes exclusively from farmers who are either young, female, or from Africa. True Davids among too many Goliaths, who deserve a big chance and at the same time strengthen diversity in coffee cultivation.

And because environmental protection icon Jane Goodall sees it the same way, she stands as a patron for the cause. With every cup of ALRIGHTY coffee, her Roots Shoots projects, especially in Africa, are supported. Another sign in terms of sustainability. Reducing emissions to zero – theoretically impossible. But in practice, ALRIGHTY does everything to constantly improve. With the help of their non-profit partner MENSCHEN FÜR MENSCHEN, they are working on a reforestation project in the south of Ethiopia. The common goal: More climate protection, biodiversity AND economic improvement for the people who live there. Every ton of CO2 emitted by ALRIGHTY is thus rebound.

In the pulsating heart of Munich’s Werksviertel, ALRIGHTY has found its emotional home: The ALRIGHTY Roastery Coffee Shop. A place where innovation and sustainability are clearly in focus. Here you get to know the entire soul, philosophy, and attitude of ALRIGHTY.